How is marketing different from advertising and Public Relations?

 

Marketing – the umbrella term

Marketing is a broad concept which deals with the overall brand and product awareness amongst the masses and advertising and public relations are tools for the same. Hence marketing can be an umbrella term in which advertising and public relations can fall under. Marketing starts from the very beginning, targeting audience, market and competition research, setting budgets for various campaigns and product launches. The majority of brands and organizations have their own in-house teams for marketing, but there are also multiple marketing agencies that are connected with businesses and brands for their services and product promotions. Marketing jobs involve designing content for websites, conducting interviews for research, organizing events and conferences, etc. 

What is advertising?

Advertising agencies come into the scene, once the marketing team has decided that they want to use advertisements for their marketing campaign. Ads help in persuading people to purchase a specific brand or company’s products. There are various platforms and media channels for ads like radio, TV, print media (newspapers, magazines, etc), posters, hoardings, and social media or the new media. An ad agency will have a creative team responsible for developing new and unique ideas. They have a client servicing team to discuss the client’s brief. 

What are public relations?

Advertising will aim to increase the sales of the products and services while public relations will aim to maintain goodwill and reputation between the brand and the public. Big companies and organizations will have a huge team for public relations within them. Public relations officers focus on positive news coverage of their organizations so that they catch the attention of the audience. Jobs in public relations will involve press releases, sharing company news with the media, speaking at public platforms about the brand, in-house journals, and many more. Hence marketing, advertising, and PR are different and are usually mixed by a layman. Although all these areas work together for the overall benefit of a brand or an organization. Career opportunities in all these fields are quite vast and interesting. Studying who are studying marketing, advertising or public relations can take assignment help in Glasgow for any of the topic and subject. Assignment help in Glasgow will help students write public relations assignments, make marketing plans, and understand advertising concepts. Students need not feel pressured anymore as these assignments help are easily accessible, cheap, and reliable.